Advertising and Marketing Terms

An online crossword puzzle with 12 words. Play it free at AgileCrosswords.com.

Clues

• liaison between client and ad agency
• developing cover for the product
• dept deals with ad production for different media
• approach developed by Russell H Colley
• product given free with the purchase of another one
• successive stages a buyer passes through in making a purchase decision
• customer is asking for the product from retailer
• top down method of budget
• sender of communication is doing this before sending message
• better approach for budgeting
• first M of advertising
• retailer is pressurising to buy the product

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