*MARKETING ESSENTIALS*

****CHAPTER 1 & 2 VOCAB**** =]

An online crossword puzzle with 20 words. Play it free at AgileCrosswords.com.

Clues

• performance that affects the plans objective
• classifying people who form a given market into even smaller groups
• business should strive to satisfy customers
• a brief overview
• money left after taking out taxes
• a list of information towards customers
• grouping people with similar lifestyles
• goods & services for personal use
• using a single marketing strategy to reach all customers
• marketing strategies are directed to them
• intangible items
• wants and needs
• money left after paying for basic living necessities
• internal and external factor that affects marketing strategy
• outside influences that may have an impact on the organization
• projection of probable future sales and unit of dollars
• internal and external awareness
• statistics that describe a population in term of personal characteristics
• planning, pricing, promoting, selling, & distributing ideas
• tangible items

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