ADVERTISING

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Clues

INFORMATION TRANSMITTED
To sponsor something is to support an event, activity, person, or organization financially or throug
select panel of consumers and track their purchase for 6 months
publicity n. Information that concerns a person, group, event, or product and that is disseminated t
test related to print media
understanding message
T.V ads test in Research
A person is told to read magazine : read most, seen, noted
48 hrs after telecast, contacted by telephone
A consumer assigns a rating to each of the attribute acc. To importance
any paid form of non-personal presentation by an identified sponsorer
Selects product which suceeds on any 1 attribute
Headline , Sub H, Body copy, Slogan , Logo, Visual
A test used for testing and evaluation of the ad
designing the communication message
a Model which covers Environmental factors
Laying out of the ad
choosing basic page design
Humor, logical, Emotional elements used in advertising
Foote, cone, belding